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Finding nothing age-appropriate on the market, she began creating them herself. The result is Baby Einstein, a company adored by moms and tots alike. Now, Aigner-Clark has a new project ...
LOS ANGELES — The Walt Disney Co. is expanding a refund program for its “Baby Einstein” videos for toddlers in response to challenges about the legitimacy of its educational claims.
Disney plans to extend Einstein’s “Baby” series products to a “Little” series for preschoolers, set to launch late 2002. Aigner-Clark, mother of two, and her husband, William Clark, will ...
The publisher of Baby Einstein, a magical learning system whose claims are encapsulated in its name—but which looks more like Baby Forrest Gump as per PR snark from Washington University—is ...
LONE TREE, Colo. — In the corner suite of a two-story office building in suburbia, the imagination of Baby Einstein founder Julie Aigner-Clark runs wild. She giggles as she winds up toy chicks ...
When scientific studies first began suggesting that “Baby Einstein” videos might make ... and interactive communication with parents — things you can’t get by watching a video screen.
Somehow, a generation raised on treacly, Muzak-playing "Baby Einstein" DVDs have not yet cured baldness, invented personal jetpacks, or unified the theories of quantum mechanics and special ...
A co-founder of the company that created the “Baby Einstein” videos has asked a judge to order the University of Washington to release records relating to two studies that linked television ...