Color is powerful driver of consumer behavior and changes can backfire, Giusti noted. In 2016, food giant General Mills removed artificial dyes from Trix cereal after requests from consumers, ...

LOUIS — As pressure grows to get artificial colors out ... To create that color with a natural source might require the use of cochineal, an insect about the size of a peppercorn.

LOUIS (AP) — As pressure grows to get artificial colors out ... To create that color with a natural source might require the use of cochineal, an insect about the size of a peppercorn.

As pressure grows to get artificial colors out of ... "To create that color with a natural source might require the use of cochineal, an insect about the size of a peppercorn.The female insects ...