Macworld Apple introduced the first iPhone SE back in 2016, letting customers get the full iOS experience at a lower price. The SE branding was then extended to the Apple Watch line, which followed the SE model with a low-cost smartwatch built on an older design.

Pebble is back and is betting that a 30-day battery life can shake up the smartwatch market dominated by Apple Watch.

After a rollercoaster rise and decline that started with Kickstarter and ended with Fitbit kicking the Pebble brand to the curb, co-founder Eric Migicovsky launches new 'Pebble-like' devices.