The session was moderated by Prasad Sangameshwaran, editor, ETBrandEquity.com While anamorphic billboard displays might be commonplace in several parts of the world, the technological innovation ...

The immersive anamorphic 3D billboard at Pavilion KL, on the other hand, features the new product brought to life on a big screen and invites shoppers to try it today. The campaign was launched on ...