Its logo redesigns also highlight the immense ... very literal interpretation of its name: an image of the Amazon River against a blue background and a caption declaring itself “Earth’s ...

A new pair of custom fonts finally tie Amazon products and services together, as part of a global refresh by the design agency Koto.

replaces the shopping cart and ditches the word “Amazon,” but displays the company’s smiling arrow logo more prominently. The blue tape looks like it’s being torn off, as if opening the ...

It looks like Amazon is rolling a new app icon on iOS, and unlike countless other recent app redesigns, it isn’t just a logo dropped inside a white background! Rejoice! The new icon cleverly ...

Amazon released a new logo in early 2021 that depicted jagged blue tape positioned above an arrow to represent the company's tell-tale shipping boxes. Some social media users pointed out that the ...

When Amazon CEO Jeff Bezos saw the company's potential new smile logo in 1999, he knew that was the one. He was beaming, expressing how much he loved it: "This is it," he said, according to a Fast ...

Millions of people are accustomed to looking for the Amazon Prime logo when shopping on the e-commerce site, to ensure that the items they’re buying are eligible for free two-day shipping.