Commissioner Brett Yormark emerged from the Big 12’s spring business meetings ... Fans would see the Allstate logo for dozens of minutes per game every week. But the 200th minute that fans ...

Commissioner Brett Yormark emerged from the Big 12’s spring business meetings ... Fans would see the Allstate logo for dozens of minutes per game every week. But the 200th minute that fans ...

There are three names floating around in relation to this deal which are "Big Allstate Conference", "Allstate 12 Conference", and simply the "Allstate 12." If the private equity investment comes ...

It has been reported that BIG 12 is engaged in a discussion with Allstate to sell the naming rights of its historic conference for a reported $30-50 million annual payout to the conference.