The fund builds on Aldi’s commitment to provide affordable products for parents through its Mamia range, which offers own-label baby food, nappies and wipes. Julie Ashfield, chief commercial officer ...

Aldi's Mamia range offers items such as nappies, baby food and wipes (Image: Aldi) How to apply for the Aldi New Parent Fund New parents who want to apply for Aldi’s Mamia New Parent Fund should email ...

Aldi has launched a fund to support new parents in Lancashire as close to two thirds admit that the financial impact of having a child was bigger than they’d expected. The ‘Mamia New Parent Fund’ will ...

Aldi has launched a fund to support new parents in Surrey as close to two thirds admit that the financial impact of having a child was bigger than they’d expected.

It comes as research among new parents found that while welcoming a child is a joyful time, half (50%) also describe it as overwhelming, with nearly the same number (45%) admitting that their ...

The ‘Mamia New Parent Fund’ will see the supermarket give away £100 Aldi vouchers to parents every week for a whole year to support with the cost of everyday items after welcoming a new baby.