Off the court, Doncic is one of the biggest NBA stars as he and Jordan Brand have partnered to create a global brand. Now that Luka is with the Lakers, he could become the next face of the league ...

Since his arrival to the NBA, Luka Doncic has been walking on rare air and now with the Los Angeles Lakers in the NBA Playoffs, he’s becoming the face of the league’s most recognizable franchise.

Los Angeles Lakers fans were disappointed with the play of Luka Doncic in the playoffs. Specifically, his effort on the defensive end of the court against the Minnesota Timberwolves. Doncic was ...

Luka Doncic's gruesome back injury couldn ... We have a great bond, it's been nothing but amazing." Doncic's return remains up in the air. He is eligible for an extension this August.