A new MAGNA and Magnite study shows that audio creative strategy, especially ad order, can significantly boost ROI and ...

Indian ad legend Prasoon Pandey sets feature film debut with contemporary mythological thriller from MovieVerse Studios and ...

Forget the problem with Apple selling ads, which is also a problem. Apple has a problem making ads. Disclaimer: you can’t ...

Old American Apparel ads — often grainy, sexually charged, and shockingly unfiltered — weren’t just marketing gimmicks; they ...

Yet an industry that prizes human creativity has found itself on the front lines of disruption by artificial intelligence ( AI ). Mark Zuckerberg, boss of Meta, has promised that brands will soon be ...

Getting back to the magazine ads: In the spring of 1992, PC Connection marked its tenth anniversary. It celebrated with an ad showing the raccoons of Marlow putting on a parade, complete with a band, ...

E-commerce PPC is when retailers pay each time a user clicks on their ads. PPC ads appear on advertising platforms such as ...

The agreement aims to bring new screens, faster alerts and fewer paper ads to help improve the rider experience.

For one thing, readers do not seem to be turned off by the advertising they see. Of those polled, 57% say ads in magazines fit well with the content, while only 39% feel the same way about ads on ...

MotorSales.AI, an innovative tech platform built for UK car dealers, and DSG Finance, a forward-thinking motor finance ...

Two 12-year-olds — one from Sugarcreek and one from England — started a friendship as pen pals more than 50 years ago.

Tubi, Fox’s free, ad-supported streaming service, has snapped up two senior advertising executives — Sharon Silverstein and ...