As firms consider squeezing their marketing budgets, it's crucial to understand the most effective methods relative to the total amount spent so that marketers can make informed and rational decisions ...

And so it has been with advertising. The so-called "expert" loves to consider this modern development in business methods with abnormal seriousness, and he discusses its scientific aspects with ...

Here's how brands can combine PR with marketing, social media, and other communication techniques to stand out in the crowd.

I call this philosophy, when applied to the commercial sphere, ‘method advertising’. Much like method acting, you can’t fake real emotions. You have to create them for real in order to move your ...

or in using new marketing channels and methods Effective marketing is often what separates rapidly growing companies from slow-growing or stalled companies that started at the same time ...

Use that viewership intel to create ad formats your audience is willing to engage with while also building your ad placement techniques. To show value, enhanced algorithms should be used to target ads ...

Leadership of digital IT marketing technology transformation falls under the expertise of Nishant Dave who brings extensive experience in this field.