Twitch is being praised for its latest test wherein, a new method of advertising is on display, ensuring streams still remain ...

As firms consider squeezing their marketing budgets, it's crucial to understand the most effective methods relative to the total amount spent so that marketers can make informed and rational decisions ...

Here are seven small business marketing techniques you can use to boost your business. Many small businesses lack the advertising budget of larger rivals, but there are inexpensive ways to market ...

The global digital marketing market size is expected to reach $1.3 trillion by 2033. Same as from history, as we see the ...

And so it has been with advertising. The so-called "expert" loves to consider this modern development in business methods with abnormal seriousness, and he discusses its scientific aspects with ...

A new generation of native advertising is proving that engagement and integrity needn’t clash. Instead of blending in, it’s ...

Overall, I view AI in political advertising as a means to reduce the time campaign managers spend executing these campaigns, ...

Guerrilla marketing is a product promotion campaign in which a company uses unconventional methods, often involving one-on-one interactions, to create a buzz for a new product or service.

More information: César Zamudio et al, RAISE: A New Method to Develop Experimental Stimuli for Advertising Research with Image Generative Artificial Intelligence, Journal of Advertising (2025).