Adi Dassler. Juul’s No Fat Ego Productions and AD Legacy, the company set up by the Dassler’s grandchildren, have entered into a partnership to produce a fictional limited series based on ...

Adidas founder Adi Dassler is getting the Hollywood treatment with a new limited series in development from independent film producer Niels Juul (“Ferrari,” “Killers of the Flower Moon ...

The history of Adidas began in a small German town in the early 1920s with one man: Adolf "Adi" Dassler. Dassler was the son of Christoph and Pauline Dassler and one of four siblings who was ...

Adi Dassler’s grandson and AD Legacy’s Horst Bente adds, “On behalf of our mother, Inge Dassler, we are thrilled and excited to have partnered with Niels Juul and his team. Niels’ European ...

Music’s Kanye West? Or model Kendall Jenner? Today, one grandson hopes to remind sports fans of the brands entrepreneurial founder Adi Dassler. Dassler’s descendant Horst Bente is doing this ...

The program was founded by Klaus, Horst and Stefan Bente—the grandsons of Adidas Founder Adi Dassler—with the aim of honoring their grandfather's legacy and supporting sports ...

But the company has its own dark ties to anti-Semitism, in the form of its founder, Adolf "Adi" Dassler, who had been a member of the Nazi Party. Dassler, according to the Adidas website ...

If you buy from a link, we may earn a commission. Learn more The history of Adidas goes back to 1924, when Adi Dassler and his brother, Rudolph, started manufacturing shoes out of their mother’s ...

OurCrowd, the leading global equity crowdfunding platform, announced on Thursday it has teamed up with global sports tech accelerator that is backed by the Adi Dassler Family Office (ADIFO), leAD ...

They went on to set up Adidas and Puma. Adi Dassler played a crucial role in West Germany's victory in the 1954 World Cup with his game-changing footwear. In 2022, Reena Stanton-Sharma spoke to ...

The company was founded with a deep-seated partnership with the Dassler family who have provided family office services exclusively to their family since the inception of ADIDAS by Adi Dassler.

The cookie cutters were created with adidas’ founder Adi Dassler’s parents in mind. Apparently the Dassler parents originally wanted their son to be a baker rather then create a multi-billion ...