Paying tribute to its rich history as part of the Hip Hop uniform, adidas provided pop-up experiences at each block party that included free giveaways, product customization for festival-goers ...

Now that hip-hop is a multibillion dollar industry with widespread influence, it’s easy to forget it wasn’t always Courvoisier and Versace for its stars. Even after Adidas' success ...

Adidas has found itself navigating through turbulent waters as it reels from the implications of severing ties with the controversial yet influential Hip-Hop artist Ye, formerly known as Kanye West.

Adidas is facing more fallout from their relationship ... The situation escalated when Ye posted a screenshot of a private argument with hip-hop star Sean Combs, also known as Puff Daddy, on ...

Hip-hop's conversation with clothes can be seen in song titles: Think Run-D.M.C.'s sale-driving "My Adidas" and Migos' first hit song "Versace." But underneath the emerging music genre ...

Philippines makes history with the release of its first-ever Filipino player-edition basketball shoe: the Adizero Select 3.0 ...

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