Ad slogans help us determine the best products for our lives, and the best ones hit us in the feels. While the advertising ...

HOLLYWOOD -- Ilon Specht is the brains behind what started as an ad campaign for a hair dye from L'Oreal Paris - but went on to become the company's iconic slogan, used now for more than 50 years ...

Presidential slogans have the potential to be powerful: a force for change, a rallying cry. They can also be completely forgettable. A good presidential campaign slogan is memorable, meaningful ...

From screens to public transport, it can really feel like marketing is everywhere. We likely come across hundreds of adverts a week in one form or another, and it would be impossible to remember ...