Ad slogans help us determine the best products for our lives, and the best ones hit us in the feels. While the advertising ...

HOLLYWOOD -- Ilon Specht is the brains behind what started as an ad campaign for a hair dye from L'Oreal Paris - but went on to become the company's iconic slogan, used now for more than 50 years ...

How do AI-generated ad slogans compare to those created by professionals? New University of Minnesota research suggests that the pros tend to connect ...

From screens to public transport, it can really feel like marketing is everywhere. We likely come across hundreds of adverts a week in one form or another, and it would be impossible to remember ...

Presidential slogans have the potential to be powerful: a force for change, a rallying cry. They can also be completely forgettable. A good presidential campaign slogan is memorable, meaningful ...