Put on your headphones and get ready to take a 25-minute ride to chill town, because the newest player in the YouTube ASMR genre is here: Ikea. Ikea’s latest ads are part of a campaign called ...

Hi everyone! Today's video is specially dedicated to #ASMR sleep. I have handpicked my sleepiest triggers in my opinion. This ...

If videos aren’t your thing and you want all the chilling without the uneasy eye contact with a YouTube personality, you can now mix your own ASMR sounds with the ASMRION generator. The tool ...

ASMR, or autonomous sensory meridian response, has become a YouTube phenomenon with videos racking up millions of views. Many people who suffer from anxiety say these videos help. TODAY’s ...

Maybe make a cup of tea or a snack. Or stand up and stretch. Or maybe watch an eight-minute ASMR YouTube video of the Pokémon Chespin crunching on colorful cookies? If you're not familiar with ...

The concept has made for a massive industry of content creators on YouTube and TikTok, all dedicated to helping viewers fall asleep, avoid panic attacks, or just relax by triggering ASMR.

Strange sounds and head tingles are having a real moment on YouTube right now. Tons of people swear by these sensations to help them relax and sleep, but what does ASMR mean and what triggers it?