The 80s were all about bold colors, neon lights, and futuristic-yet-retro aesthetics. But what if today’s biggest brands ...

Fashion is not merely an ever-evolving trend but a cyclical phenomenon that often finds its roots in nostalgia, and the ’80s ...

Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its ...

How to lead the audience at this level? The ten-year research conducted by Li Yuhong and Ylab on the post-80s and post-00s, especially for post-00s, shows its significance in guiding the current brand ...