Jeep's first EV is quiet luxury. Leave the doors on, enjoy the posh seats, and leave the off-roading to the Wrangler.

The Jeep Wagoneer S EV will be judged against the heritage and ethos of the brand. “Is it a real Jeep?” The answer is yes, but it’s complicated.

It's a Model Y and Lyriq rival for sure—but is it a Jeep?

Jeep provided a night in a hotel so Ars could attend the Wagoneer S first drive. Ars does not accept paid editorial content.

The $71,995 2024 Jeep Wagoneer S Launch Edition piles on the standard equipment—everything from heated and cooled power front seats, all the digital displays, wireless smartphone charging, wireless Apple CarPlay and Android Auto, and delicious sound that emanates from a 1,200-watt McIntosh sound system with 19 speakers and a 12-inch subwoofer.

Jeep has officially entered the EV market with the 2024 Wagoneer S, its first fully electric model for North America. Built on the STLA Large platform, this all-electric SUV is positioned as a premium two-row alternative to the Grand Cherokee.

This is it folks, our chance to drive the world’s first-ever all-electric Jeep has arrived. It’s called the Wagoneer S, and as you can tell by its nameplate, it’s a version of the Auburn Hills’ automaker's flagship model.

We’ll spare you a chronology of Jeep’s electrification misadventures; suffice it to say that the Wagoneer S was supposed to arrive last year, along with the Jeep Recon EV, giving the brand two all-electric offerings in the U.