My great grandfather invented iconic American snack worth $1.5 billion and now I’m out to win March Madness
Who doesn’t enjoy Tater Tots? Believe it or not, the iconic American snack has been given a spotlight during the NCAA ...
Why is JJ Watt boycotting Tater Tots after Wisconsin basketball's loss to BYU in March Madness second round? We explain.
JJ Watt says he's boycotting Tater Tots for the next 48 hours after Wisconsin basketball's loss to BYU in March Madness. Here ...
A BYU basketball player became the face of Tater Tots in March Madness. Here’s why.
How BYU's Richie Saunders became the face of the Tater Tot in the NCAA Tournament and why even the Tater Tot family didn't ...
Tater tots? BYU is only thinking about the Sweet 16 right now.
Head coach Kevin Young is going to the Sweet 16 in his first season, bringing BYU back to the second weekend for the first ...
BYU’s Richie Saunders just signed a new NIL deal. And there could be something in it for you
Richie Saunders has parlayed his family’s unique tie to the Tater Tot market into a new NIL deal — and it could pay off for ...
Meet BYU's Richie Saunders, the Tater Tot heir with an Ore-Ida NIL deal
Junior guard Richie Saunders is related to someone famous: his great-grandfather, F. "Nephi" Griggs is credited with ...
BYU's Richie Saunders’ NIL deal with Ore-Ida has a legendary backstory
BYU's Richie Saunders isn’t just a rising star on the basketball court—he’s also part of a legacy that’s deeply ingrained in American food history.  Thanks to ...
Ore-Ida heir Richie Saunders scores BYU a March Madness win and fans free Tater Tots
Prior to Thursday’s first-round win, Ore-Ida announced it signed Richie Saunders to an NIL deal and that, for 30 minutes ...
Daily Herald5d
‘Tater Tot Heir’ leads BYU men’s basketball into NCAA Tournament
Only in America, and only during the NCAA Tournament, can you find this kind of a story. A few weeks ago it was discovered ...
Milwaukee Journal Sentinel2d
Why is JJ Watt boycotting Tator Tots after Wisconsin basketball's loss to BYU in March Madness second round? We explain.
Watt, who was celebrating his 36th birthday on Saturday, addressed the Tator Tot connection with a video on the CBS broadcast ahead of the game. At that point the three-time NFL Defensive Player ...