ai, Siri and Apple
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OS Tahoe’s Spotlight upgrade is easily one of the top 5 announcements from WWDC, and we're here to explain why.
At WWDC, Apple said it still needs time to develop its more advanced version of Siri. It’s another sign that shift to AI is unfolding differently from how other major technological advancements have played out,
Apple's software engineering chief Craig Federighi and marketing chief Greg Joswiak are on a media tour this week, following the WWDC
In a handful of interviews following Apple’s Worldwide Developers Conference ( WWDC 25 ), Apple executives denied that last year’s demonstrations of a personalized, AI-powered Siri were vaporware, despite having yet to launch.
Although the company continuously referenced Apple Intelligence and pushed new features like live translation for Messages, FaceTime, and phone calls, Apple’s AI assistant was barely mentioned. In fact, the most attention Siri got was when Apple explained that some of its previously promised features were running behind schedule.
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Apple had to postpone features of its voice assistant until 2026. In interviews, software boss Federighi now emphasizes that the software actually existed.
Pan-European media group Cordoba launches in Paris with ex-BBC director-general Tony Hall and Apple Siri co-creator Luc Julia as senior advisors.