His sophisticated and poetic concept of fashion has convinced the most 'scandalous' brand of the last decade, which starting on July 10 will put Pierpaolo Piccioli at the helm of the house founded by Cristobal Balenciaga in 1917.

It will be interesting to see if Piccioli leans into the brand's current climate or transforms the label into a haute couture powerhouse.

Kering said it appointed Pierpaolo Piccioli as the new creative director of Balenciaga as the French luxury group faces a slowdown in demand for high-end goods, coupled with its own turnaround challenges.