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REI CEO Beth Laughton on Inclusion, the Outdoor Industry’s Future, and Saying Sorry
The leader of the retail giant explains how the outdoor industry can meet its current challenges through collaboration ...
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‘A Mistake’: Trump Official Loses Major Endorsement
Recreational Equipment, Inc. (REI) president and CEO Mary Beth Laughton has withdrawn the company’s endorsement of Secretary ...
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REI’s new CEO started her tenure by apologizing for the brand’s endorsement of Trump’s interior secretary: ‘Our public lands are under attack’
Trust fall. Mary Beth Laughton, the former CEO of Athleta, became the CEO of the outdoors retailer REI just over a month ago. At Athleta, Laughton oversaw the brand's push into women's sports ...
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REI’s new CEO has a plan to turn around the beloved retailer—by going back to its roots
One of the first public things REI's new CEO Mary Beth Laughton did upon taking the reins in early spring was to apologize for the outdoor gear retailer's endorsement in January of President Trump ...
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REI retracts Trump-cabinet endorsement, apologizes to members
This story was originally published on MyNorthwest.com. REI CEO Mary Beth Laughton has publicly apologized and retracted the company’s January endorsement of Doug Burgum, President Trump’s ...
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'That letter was a mistake': REI apologizes for supporting Interior Secretary Doug Burgum
REI president and CEO Mary Beth Laughton issued a video apology on Wednesday for the brand’s endorsement of Interior Secretary Doug Burgum in February. The endorsement, which REI made alongside ...