That’s exactly what’s happening right now with the new 2025 MacBook Air, released in March. The 256GB version launched at $999 but for Prime Day, Amazon has dropped the price to $849. This is not only the lowest price ever for this model, but it’s also half the price of the least expensive MacBook Pro which starts at $1,699

The Apple AirTag is Amazon's top-selling tech gadget, and thanks to Prime Day, it's on sale for only $19.99 – a record-low price. If you tend to misplace your keys or wallet or want to track your luggage, just attach the AirTag to anything you don't want to lose, and your iPhone will locate the item.

Apple launched a new Apple Pencil in a new model in 2023 with a slide-out USB-C port. It costs $79/£79 and works with all the iPads that are on sale today.

If you'd rather avoid spending $1,100 on entry-level specs, we have great news: you can save hundreds on an Apple laptop or computer multiple times a year. That means if your laptop is on its last leg,

This week, we heard some news from analyst Ming-Chi Kuo about Apple entering a new segment of the laptop market. The company is reportedly working on a new MacBook at a lower starting price point than the MacBook Air, and it’ll apparently pack the A18 Pro chip found in iPhone 16 Pro and iPhone 16 Pro Max.