Apple's M4 iPad Pro models with OLED displays are reportedly facing weaker-than-expected demand since their debut in the second

Following the announcement of surprisingly strong iPad revenue back in August, it’s looking like things are heading back to normal for Apple’s beleaguered tablet division. According to a new report, demand for the latest iPad Pro has fallen well below the numbers Apple initially projected.

Apple's OLED iPad Pro, hailed for its display and ultra-thin design, is reportedly struggling to capture consumer interest as sales plummet well below expectations.

In our 2024 iPad Pro M4 review, Jacqueline Thomas writes "For creative professionals, the 2024 iPad Pro is the most powerful tablet on the market and is going to shine if your work revolves around a touchscreen.

A recently published report by DSCC supply chain analyst Ross Young, a reliable source of information surrounding Apple's iPhone and iPads both pre and post-release, highlights a scaling back of production of the M4 iPad Pro's OLED panels, suggesting that Apple may have overestimated the demand for its latest tablet.

The latest Apple iPad Pro tablets with the powerful M4 chip are all discounted to coincide with the Amazon Prime Day 2 sale.

Both Samsung and Apple have come out with new top-of-the-line tablet options this year, with Apple introducing the M4 iPad Pro back in May