Adobe on Monday said it was releasing a public test version of its Firefly Video Model and adding a feature to Premiere that allows movie makers to use generative AI to extend footage they have filmed.

Adobe launched video generation capabilities for its Firefly AI platform ahead of its Adobe MAX event on Monday. Starting today, users can test out

Adobe expands its AI-powered Firefly tools to video, offering innovative editing features and faster, more efficient content creation workflows.

Adobe is beta testing generative video tools that can create short clips from text prompts and still images or lengthen existing scenes.

Not to be left out, Adobe has also been joining in: after previewing its generative AI video model back in April, the company announced on Monday that it was releasing the first set of Firefly-powered video editing workflows, which are powered by its new Firefly Video Model .

Firefly builds video content from text prompts. Adobe has started publicly distributing an AI model to generate video from text prompts. Dubbed the Firefly Video Model, the product will compete with OpenAI's Sora,

New beta tools allow users to generate videos from images and prompts, and extend existing clips in Premiere Pro.

Adobe is now adding its AI-based video generator, Firefly, to its video editing software Premiere Pro. The Firefly model can be used to extend a video clip or generate video from still images or text instructions.

It's Adobe Max 2024, which means that Adobe is announcing all the projects it has been working on over the last year to improve its software – and unsurprisingly, for anyone following recent years, the focus is all about Generative AI.