Apple shares turned lower as the iPhone maker kicked off its Worldwide Developers Conference Monday. Read more on the event and what's at stake for Apple:

Apple execs didn't have a super satisfying answer about what went wrong with AI Siri, but they also don't really need one.

Apple’s artificial intelligence projects, L.A. protesters target Waymo driverless cars, RFK Jr. fires vaccine advisory board, and more news to start your day.

Apple is still around a $3 trillion market cap despite its poor start this year. But with a lower valuation, it's trading at 31 times its trailing earnings, which is now only slightly above its five-year average.

Apple is seen as behind the pack in AI, and the company had a chance to change that perception with its WWDC keynote on Monday. But shares fell, suggesting investors weren't too impressed with what the company previewed.

Apple announced new artificial intelligence features at the Worldwide Developers Conference keynote June 9. The company launched testing versions of live translation, visual search and a workout assistant. Apple Intelligence will also be a part of the Reminder, Messages and Apple Wallet apps.

Apple revealed iOS 26 featuring Liquid Glass at WWDC 2025, but the lack of a killer AI feature left analysts questioning its competitive edge.

Investing in big tech companies isn't always a financial windfall, as this sector can be temperamental where the stock market is concerned. Take Apple for example, the past decade, or even