Liquid Glass design, Apple Intelligence APIs, and visionOS 26 tools highlight Apple’s 2025 State of the Union for developers.

In March, Apple delayed its upgraded Siri, saying that “it’s going to take us longer than we thought to deliver” the promised features. At WWDC this week, Apple’s SVP of software Craig Federighi and SVP of worldwide marketing Greg Joswiak shared more details about the decision to delay in an interview with The Wall Street Journal’s Joanna Stern.

Marketing head Greg Jozwiak and software chief Craig Federighi share some familiar arguments about Apple Intelligence, Siri's place in it, and how they aren't technically in the same AI race.

The Verge’s new senior AI reporter, Hayden Field, noticed we didn’t hear the name of Apple’s assistant very much during the WWDC 2025 keynote on Monday. Even as presenters discussed opening up Apple Intelligence to third-party developers and new AI features for other apps,

A year after last year’s conference, major Siri features are still missing. The company’s head of software and head of marketing say why they aren’t worried.

After stumbling out of the starting gate in Big Tech’s pivotal race to create artificial intelligence, Apple will try to regain its footing with its annual Worldwide Developers Conference.

This makes adding AI to an app absurdly easy. The bulk of the effort is in authenticating the app's right to access the AI. Then the app just sends a prompt as an API parameter, and the AI returns either plain text or structured text as a response.

At WWDC, Apple said it still needs time to develop its more advanced version of Siri. It’s another sign that shift to AI is unfolding differently from how other major technological advancements have played out,