Amazon.com's Prime Day sales were lower on the first day said Momentum Commerce. The company which manages online sales for 50 brands said its Amazon sales plunged 41% on Tuesday when compared with the start of Prime Day last year.

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Amazon’s annual Prime Day extravaganza is back, and this time, the so-called ‘Black Friday in July’ is bigger (and longer) than ever before. For 2025, the epic shopping event runs four days—double the usual two—kicking off Tuesday,