Since Gulden joined Adidas in 2023, the company has lifted its full-year outlook on several occasions, as part of its strategy to beat and raise expectations. "With this strong quarter ...

Adidas warned Tuesday that steep U.S. tariffs ... says it’s what Trump is 'trying' to do Trump tries to change the script on the economic promises that helped him get elected ...

Adidas has completed the majority of planned cuts to its workforce at the German sportswear retailer's headquarters outside ...

Adidas CEO Bjorn Gulden emphasized China's strategic importance to the company's global expansion. "China remains a crucial market with immense potential," he said during the earnings release ...

This partnership signals not just a change in jerseys, but a strategic transformation for ... many América fans longed for a ...